Ran across this building products web page today. Content is absolutely king but I gotta tell ya! I did not read this web page. This is a great example of what NOT to do on a web site, or blog. You have to make your pages readable, and inviting.
Separate your paragraphs and don’t be afraid of using the bold and italics capabilities.
Let me know if anyone can actually read that page without getting lost. Maybe it was done just to get search engine responses. NOT the way to go either!