This blog is all about the local small business online. The largest group of small businesses is the real estate related businesses and subjects. Let’s take a look at how a realtor could market a video for the House for Sale in Haverford, Pa. There are many ways to market this house for sale on the internet. I am going to show you a few ways I could do it. Is it the best way, maybe not. I just want to show the real estate person what I think they should be thinking about.
How I got notified about the real estate video
I have google alerts set for various cities that I deal with. One city name I have a google alert set for is “Havertown, Pa.” The real estate video we are using as an example has the heading of “35 Evans Lane, Haverford, Pa. 19041 $1,450,000″ showed up in Havertown, Pa. alert because of “Haver and Pa.” I will assume if I had an alert set for Haverford, Pa. it would also show up. Google alerts are great for business owners, but I don’t think you’ll find many customers using them. Fact is, If Randy Myer has an alert set on her name, like she should, she would know I am doing a case study on her house for sale video.
Your customer looks for information using a search
When marketing real estate over the internet, you have to think about what the customer is doing a search on. What is that customer going to type into that search box to get the information they need? Sometimes this takes a little thought. In this house for sale example I came up with two big possibilities. There are more possibilities. I think the customer would search “Real Estate, Haverford, Pa.” and/or “House for sale, Haverford, Pa.” In addition, you might want to consider the same searches for every town around Haverford, Pa. I think they are also your possible customer. Randy’s video did not show up in my Radnor, Pa. Google Alert. Going back to Randys video, the heading is completely out of touch with what the customer is going to search. My heading would have been “Real Estate, house for sale, Haverford, Pa.”
The keywords: Real Estate, House for Sale, Haverford, Pa.
In everything thing you do to market this house for sale you should use those keywords. Nobody will search “35 Evans Lane”. Nobody will search “19041″. Not to find a house for sale anyways. Nobody will search “$1,450,000″.
I made up my own article or web page to find the customer
I didn’t make up a video. I made up a house for sale article that makes a reference to the video. I made up an article that will sell that house for Randy and the customer. My article showed up in the google search results in three minutes. That alone is a big accomplishment. Heres what my house for sale article looked like in the search results. Here’s what Randys house for sale article looked like. I hope you can see the difference.
I made it look easy
It is far from easy. I still needed to own the keywords. Or use someone who does own the keywords. Using the Drexel Hill, Pa. Real Estate BLOG as my location for the article really helped a lot. This is not the only way, but it was very effective for me. Is there other ways? I’m sure there is. I could have listed the house for sale in Ardmore, Pa., Havertown, Pa., Lansdowne, Pa., Conshohocken, Pa., Radnor, Pa., Springfield, Pa., Yeadon, Pa., Broomall, Pa. or Glenolden, Pa. which are all cities that are close to Haverford, Pa.
Still other aspects of this real estate marketing to be looked at
Two other web sites are going to look at the marketing of this house for sale and use it as a Case Study. One is “IsMyLocationOnline.com” (no longer good). The article is “How to market a house for sale….(no longer good)”. The other is LaMach Search Engine Optimization Consultant in Havertown, Pa. LaMach is the designer and programmer for all web sites involved, and he will evaluate the search engine optimization that is being used.