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Everyone knows content is king. When I made this web site I figured just put up a bunch of pages that are all the same and see what happens.  And, of course, I’m telling everybody to create useful content. So now, instead of just creating all kinds of duplicate content, I will be slowing down and if I create a new page it will be of value. And if I post an article, make it worthy. I don’t mean worthy by stuffing all kinds of keywords and useless stuff. I plan on posting useful information. I just won’t post as much of it.

I’m removing stuff like crazy

Whats funny is I have no idea how many things on this site need fixing. The first thing I did was remove all the stupid advertising. I had advertising on everything.That was two weeks ago. I don’t really think that was a problem. I also had a custom search engine made up for this site. Next I’ll remove that. I may bring it back later, but for now I don’t want anything at all on my site that may make me look bad. One thing I did remove was I had automatic feeds to google. I was reading their terms of service and found out they don’t like that at all. What do I know. So I did remove all the automatic feeds to Google.com.

The FUTURE of this site

As far as the future of this site is concerned I think I have the right idea, I just went about the wrong way. This site is about the Local Business online. Not about entertainment….YES! I have an entertainment page on this site. I will be removing every stupid nonrelated web page on this site. Well, thats about all I have to say. Wonder if anyone even gets these articles sent automatically.

How I got notified about the real estate video

I have google alerts set for various cities that I deal with. One city name I have a google alert set for is “Havertown, Pa.” The real estate video we are using as an example has the heading of “35 Evans Lane, Haverford, Pa. 19041 $1,450,000″ showed up in Havertown, Pa. alert because of “Haver and Pa.” I will assume if I had an alert set for Haverford, Pa. it would also show up. Google alerts are great for business owners, but I don’t think you’ll find many customers using them. Fact is, If Randy Myer has an alert set on her name, like she should, she would know I am doing a case study on her house for sale video.

Your customer looks for information using a search

When marketing real estate over the internet, you have to think about what the customer is doing a search on. What is that customer going to type into that search box to get the information they need? Sometimes this takes a little thought. In this house for sale example I came up with two big possibilities. There are more possibilities. I think the customer would search “Real Estate, Haverford, Pa.” and/or “House for sale, Haverford, Pa.” In addition, you might want to consider the same searches for every town around Haverford, Pa. I think they are also your possible customer. Randy’s video did not show up in my Radnor, Pa. Google Alert. Going back to Randys video, the heading is completely out of touch with what the customer is going to search. My heading would have been “Real Estate, house for sale, Haverford, Pa.”

The keywords: Real Estate, House for Sale, Haverford, Pa.

In everything thing you do to market this house for sale you should use those keywords. Nobody will search “35 Evans Lane”. Nobody will search “19041″. Not to find a house for sale anyways. Nobody will search “$1,450,000″.

I made up my own article or web page to find the customer

I didn’t make up a video. I made up a house for sale article that makes a reference to the video. I made up an article that will sell that house for Randy and the customer. My article showed up in the google search results in three minutes. That alone is a big accomplishment. Heres what my house for sale article looked like in the search results. Here’s what Randys house for sale article looked like. I hope you can see the difference.

I made it look easy

It is far from easy. I still needed to own the keywords. Or use someone who does own the keywords. Using the Drexel Hill, Pa. Real Estate BLOG as my location for the article really helped a lot. This is not the only way, but it was very effective for me. Is there other ways? I’m sure there is. I could have listed the house for sale in Ardmore, Pa., Havertown, Pa., Lansdowne, Pa., Conshohocken, Pa., Radnor, Pa., Springfield, Pa., Yeadon, Pa., Broomall, Pa. or Glenolden, Pa. which are all cities that are close to Haverford, Pa.

Still other aspects of this real estate marketing to be looked at

Two other web sites are going to look at the marketing of this house for sale and use it as a Case Study. One is “IsMyLocationOnline.com” (no longer good). The article is “How to market a house for sale….(no longer good)”. The other is LaMach Search Engine Optimization Consultant in Havertown, Pa. LaMach is the designer and programmer for all web sites involved, and he will evaluate the search engine optimization that is being used.

There are thousands of web sites on the internet. What all these web sites have in common would be the typical web site. Below I will list the characteristics of typical web sites.

Web Pages

The typical web site is made up of web pages. A web page is a file that is stored on a web server. It’s like any other file, it is made up of characters and images. A web page is usually read from a users computer using a browser over a internet feed. Web Pages are read and indexed by Search Engines. Users use search engines to find web pages.

Web Site Address

A web page has an internet address. The address for a web site is usually thehomepage of the web site, called the index page. An example of a web site address would be http://www.localref.com. The address for a web site is called its’ domain. The domain for the last example is www.localref.com. Just remember the domain address usually points to the web page called index. Domains are bought and sold.

Web Sites are Hosted

Web sites are hosted on the internet by web servers. If I wanted to start a web site I would load my web pages on a host server. You could own your own host server, but the typical web site is hosted by a company that specializes in serving web pages for the internet.

Web Site Design

Web site design has to do with creating web pages. This of course is how your web site will look. Some sites are large enough to have a team of web site designers. The smaller web sites usually pay for web designers to create their web site. Designing web pages so they are better indexed by search engines is called search engine optimization. Just like designers, either the web site is large and you have a team of search engine optimization people, or you are a small web site and use a search engine optimization consultant. I see an awful lot of large web sites on the internet that have great content, but are not read correctly by search engines. This is nothing more than wasted efforts. If your going to take the time to provide great information, please don’t forget to make sure everyone can read it.

Web Sites have a Webmaster

A webmaster is the one person in charge of the entire web site. One of the main jobs of the webmaster is to market the web site. This is called Internet Marketing. This is the one aspect of the internet that business owners do not do. And of course, the same business owners that tell you the web doesn’t really bring in that much in sales! Another important job of the webmaster is links. How the pages of a web site are linked together is very important. Here is a link to my Web Site Design Company.

What is a local web site?

A local web site would be a web site that contains web pages all about a location. The location could be a city, county, or state. Here is a sample of a local web site designed for Drexel Hill, Pa.

Search Help: Search is very complex these days. To get more accurate results, we have made specific search pages for the following words in this article:
Web Site, Web Page, Web Server, Internet Browsers, Buy a Domain Name, Website Hosting, Website Design, Search Engine Optimization, Internet Marketing.

Just remember two things. The government probably is putting out information that goes to the lowest bidder, Ha Ha! And if its like any other site the government runs, the info will not change much.

Good info on starting a business in each state.

The problem with having her locked in the closet, is that no one gets to enjoy her great smile. No one gets to respond to this beauty. And what does this have to do with the small local business online? I’m getting to it! Another story.

When I owned a printing company, the industry was hurt pretty bad when desktop publishing came out. Boy did that computer thing take over. Everyone had a printer and computer. And most business people had to justify the purchase. Man, did I see some ugly flyers produced. That was interesting, but, what I want to tell you about is the beautiful flyers I produced. They were perfect. They would fly off my printer and look so good sitting there in a pile. But, guess what?

Flyers, web sites, and beauty queens locked in your closet all have the same thing in common. If the public is not aware they exist, they are worthless! Now we get to the local business online.

How many of you have web sites and can’t figure out why you get no traffic? That web site sitting there locked in your server, has to be brought to the attention of the public. What good is a beautiful web site that has everything if no one sees it? Do not think a beautiful web site will draw attention. Thats like thinking the beauty queen in the closet is going to attract attention.

You need to make your potential customers aware of the web site. You must market the web site. I’ve got to run. I have to unlock all my closets.

Federal Government and Business

Here are a couple of convenient links to the US Government web sites.

• All US Government
• US Government Small Business Administration
• US Government – Business
• US Government – Business Online

State Government and Business

You really start to get into more helpful information when you start searching by State.I suggest putting quotation marks around the states with two words in their name. Example would be “New Jersey”. By doing this you eliminate all web pages that just contain”New”.

• New Jersey Search
• New Jersey – Business
• New Jersey Business Online

City Government and Business

• Jersey City, New Jersey
• Jersey City, New Jersey – Business
• Jersey City, New Jersey – Business Online

What are Google Alerts?

Google Alerts are nothing more than search results that get sent by email. It’s that simple. Let me show you with an example. Lets say you start each day by searching what is hot in real estate in your city and state. You would probably type “real estate yourcity yourstate” in your search engine. The results are going to be websites that are relevant to that group of words. If you have a google alert set for the same search, it will return all that has happened in the last 24 hours. You can pick the time frame. This is a FREE service that Google provides. Let me say that again. This is a FREE service. You can set up to 1,000 alerts.

What would the small business owner use alerts for?

First and foremost, use Google Alerts to see what is being said about your business on the internet! This is a number one! Next, have an alert set for your name. How about an alert set for each of your competitors. Then as stated before set an alert for your yourindustry, yourcity, yourstate. There are a zillion reasons to use Google Alerts. I just mentioned a few.

How do I get Google Alerts?

Go to the Google Alerts Page. It is just a matter of signing-up. They of course will need your email address. When you set an alert, you need to select the kinds of results (comprehensive is for all), how often you want the report sent, and of course the search you want done. They also have a FAQ page.

Beware!

There is a limit on how many search results they will send. If there are 100 results, you may only get 10. For that reason make your alert very specific.

Money I expect to gain – Thats a no brainer, look at the title. I expect to make $25.00. Isn’t that what this writing project is all about? It’s like investing my $25.00 for writing the article. Talk about a WIN-WIN situation! I write an article – you give me $25.00. Right off the GIT-GO I’m even. But – I want to invest my effort, and turn it into something.

Pretty simple! I will put text ads on this article and make $25.00. Lets see, I get a CTR of 3%. Whoops, that’s a techy term. If I get 100 visits, I will average 3 clicks. OK, so to make $25.00, I need to know how much I make per click. That’s a secret of course, but we can make up something. Let’s say $.35 per click. WOW! I only need 72 clicks. Piece of cake! I think I can do it.

If I need 72 clicks I need about 2400 impressions. Whoops, another one of those techy words. If I show my article to 2,400 visitors, I should be able to get 72 clicks, if my made up CTR is correct. Lets see – if I get 1 view per day, that’s 365 per year. It will take me a little over 6 years to make my money. Love it!

Now lets dream, if I make $25.00 on one article, How many articles do I need for $100,000 per year? This stuff is so easy! I already know I can make $3.85 per article, per year. All I need is 26,000 articles. Lets see, 1 article per day average, 365 articles per year. WOW! No problem at all. I just need 71 years or so to make my $100,000 per year. Average life expectancy is 85, so I get to make $100,000 per year for 14 years by doing nothing.

Thank god I joined this writing project, and I’m going to get more than 1 visit per day! Thank you for your time. I’ve done my job, now give me my $25.00. Ha Ha! If I don’t win, obviously, I’m in big trouble.

This article was part of a writing project at Make money with JMMO. Check out what other people did with $25.00. I’m going to read each article, since I just proved writing one article per day won’t make it.

The reason stated for the shift is online marketing is Easier to track and it costs a fraction of the price of print and broadcast.